Dialog Box

Show us your Overies

Australia, show us your Overies this World Ovarian Cancer Day

  • Overies are the most powerful undies you can buy with 100 per cent of profits going to support women with ovarian cancer 
  • Overies undies are on sale now in-store and online
  • 1 woman dies every 8 hours from ovarian cancer 

Ovarian Cancer Australia has teamed up once again with Keep it Cleaner and Aussie brands Bonds, Bras N Things and Jockey to raise awareness and funds to combat ovarian cancer through their ‘Overies for Ovaries’ campaign.

For a second year running, Laura Henshaw, Steph Claire Smith and Danny Kennedy from Keep It Cleaner (KIC) are involved in the campaign.,  The Overies undies are available in a range of styles and sizes for men and women and selling from $14 – proving you don’t have to spend big to make a difference.

100 per cent of the profits will go to Ovarian Cancer Australia (OCA) to support women living with Australia’s most deadly female cancer. Over 1,500 women are diagnosed each year in Australia and one woman dies every 8 hours from the disease. That’s three women each day.

Jane Hill, CEO of Ovarian Cancer Australia says, “Overies are the most powerful undies someone can buy, and the functional way to donate. By purchasing a pair, you not only get new undies, but you’re supporting the thousands of Australian women living with this horrific disease. This year, we’re aiming to raise more than AUD $200,000 so, Australia...show us your Overies!”

Funds raised will be used to increase support and care for women living with ovarian cancer and their families, by giving all Australians impacted by ovarian cancer access to specialist ovarian cancer nurses. The aim: to ensure that no woman with ovarian cancer walks alone.  

Currently only 46% of women diagnosed with ovarian cancer will survive past five years. However, according to OCA, 2021 is the year of hope as researchers believe they’ve never been closer to a breakthrough.

Laura Henshaw, Co-Founder Keep It Cleaner says, “I truly believe that once you hear the shocking statistics, you’ll realise buying a new pair of undies is the easiest thing to do. Likewise, for me the longer I work with OCA and learn more about the cause, the more passionate I become to spread the word.”

Danny Kennedy of Keep It Cleaner added, “It’s an honour to be working towards such an important cause such as ovarian cancer awareness. I wanted to be a part of this campaign as my whole purpose is aligned with helping others, making this campaign a no-brainer for me and ultimately something that can hopefully bring more attention and funding to the cause”.

OCA calls for all Australians to buy their Overies undies in preparation for May 8th, World Ovarian Cancer Day. Overies undies will be on sale throughout April and May online and in-store at:

To find out more information or to donate, head to ovariancancer.net.au.


For media enquiries please contact and further information, please contact: communications@ovariancancer.net.au



19 April 2021
Category: Media Releases