Every Aussie needs a pair of Overies
Media release, April 29, 2020
Ovarian Cancer Australia is teaming up with the Keep it Cleaner crew - Steph Claire Smith, Laura Henshaw and Danny Kennedy - and iconic Australian brands Bonds, Bras N Things and Jockey to raise funds for ovarian cancer through the sale of women’s and men’s teal undies.
With the five-year survival rate of ovarian cancer languishing at just 46 per cent, the teal undies - known as ‘Overies’ - will be available online at Bonds, Bras N Things and Jockey in recognition of World Ovarian Cancer Day on 8 May. Teal is the international colour for ovarian cancer.
100 per cent of the profits from the sale of ‘Overies’ will go to Ovarian Cancer Australia to assist in the delivery of vital support services - including specialist Ovarian Cancer Nurses - who women living with an ovarian cancer diagnosis need now during the COVID-19 pandemic, more than ever.
“Every year in Australia, more than 1,500 women are diagnosed with ovarian cancer and more than 1,000 succumb to the disease,” Overies for Ovaries Ambassador Laura Henshaw said.
“We were really shocked when we found out how devastating the prognosis is for women diagnosed with ovarian cancer in the late stages, and that there is no early detection test for the disease. “The statistics about ovarian cancer really hit hard. It’s devastating that the symptoms are so common for so many women. 70 per cent of women are diagnosed in the late stages of ovarian cancer and only 25 per cent of those diagnosed in the late stage will survive beyond five years. It’s really scary,” Laura said.
Fellow Overies for Ovaries Ambassador Steph Claire Smith mistakenly believed that pap smears (cervical screening tests) could diagnose ovarian cancer.
“Apparently I wasn't the only one! Over 50 per cent of the community think the same. So, once I found out how incorrect I was I wanted to make sure others were educated with the facts as well,” she said.
“Every Aussie needs to be talking about ovaries and needs a pair of ‘Overies’.
“The ‘Overies’ come in a number of styles that will suit every body and budget. Every Aussie has a draw-full of undies at home, but how many can say that their undies - or in this case - ‘Overies’ can help support women living with Australia’s deadliest female cancer,” Steph said.
There are eight styles of ‘Overies’ in the women’s underwear range including bikini, boyleg, full-brief and highwaisted styles, with trunks available for men. Prices start at $12.00.
CEO of Ovarian Cancer Australia, Jane Hill said ovarian cancer is the most lethal women’s cancer and sixth most common cause of cancer death in Australia.
“At any given moment there are more than 4,000 women in Australia living with an ovarian cancer diagnosis. Despite this, at Ovarian Cancer Australia there is currently just one support professional for every 600 women living with the deadly disease,” Ms Hill said.
“Ovarian cancer’s shocking mortality rate coupled with an incredibly high recurrence rate of 70 per cent for women with advanced cancer means women face significant levels of distress with more than 40 per cent experiencing clinical levels of anxiety and depression.
“100 per cent of the profits from the sale of ‘Overies’ will go towards supporting these women and their families. Simply put, the more ‘Overies’ we sell the more women we can support.
“To put this into perspective, for every two pairs of ‘Overies’ sold, Ovarian Cancer Australia can provide a critical support call with a specialist Ovarian Cancer Nurse to a woman in need.
“Women living with an ovarian cancer diagnosis already feel isolated and vulnerable. Like all of us, they are now also dealing with the uncertainty of a world that has dramatically changed overnight. These women and their families need your support now, more than ever.
“Purchasing a pair of ‘Overies’ or two is a really easy way Aussies can support women with ovarian cancer during the COVID-19 pandemic.
“By partnering with Bonds, Bras N Things and Jockey we’re hopeful that this campaign will help shine the spotlight on ovarian cancer and really encourage Australians to take action, ovary-action, to change the face of this devastatingly cruel disease,” Ms Hill concluded.
Ovarian Cancer Australia is the only organisation that provides direct support to Australians impacted by ovarian cancer.
BUY: Purchase a pair of specially designed ‘Overies’ online from Bonds, Bras N Things and Jockey (until stocks last) with 100 per cent of the profits donated to Ovarian Cancer Australia.
WEAR: Support women impacted by ovarian cancer and their families by wearing your ‘Overies’ on World Ovarian Cancer Day, Friday 8 May 2020.
SHARE: Show your support by uploading a photo of your ‘Overies’ and tag @ovariancanceroz using the hashtag #Overies4Ovaries